How could I not have known about something so interesting? Gartner, the research company, has a set of offerings they call Hype Cycles. You pull up an industry on their website and select the chart you want to see. Unfortunately, you need to be a paying Gartner customer to see them. This is where it helps to work for a large company that has an account with Gartner.
Above is Gartner’s 2012 Hype Cycle for Emerging Technologies that I found by searching Bing Images for “Gartner hype cycle”. It’s fascinating to look at the evolution and adoption of the technologies, studied using a framework.
How Do Hype Cycles Work?
Each Hype Cycle drills down into the five key phases of a technology’s life cycle.
Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
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