If the essence of creativity is linking disparate facts and ideas, then the more facility you have making associations, and the more facts and ideas you have at your disposal, the better you’ll be at coming up with new ideas. As [Tony] Buzan likes to point out, Mnemosyne, the goddess of memory, was the mother of the Muses.
The notion that memory and creativity are two sides of the same coin sounds counterintuitive. Remembering and creativity seem like opposite, not complementary, processes. But the idea that they are one and the same is actually quite old, and was once even taken for granted.
The Latin root inventio is the basis of two words in our modern English vocabulary: inventory and invention. And to a mind trained in the art of memory, those two ideas were closely linked. Invention was a product of inventorying. Where do new ideas come from if not some alchemical blending of old ideas? In order to invent, one first needed a proper inventory, a bank of existing ideas to draw on. Not just an inventory, but an indexed inventory. One needed a way of finding just the right piece of information at just the right moment.
This is what the art of memory was ultimately most useful for. It was not merely a tool for recording but also a tool of invention and composition.
Joshua Foer, Moonwalking With Einstein